CRM being the most crucial part in an entity nowadays, needs to be managed and maintained with the most advanced technologies for best results. Customer Relationship Management is considered as working successfully if the customer turnout ratio remains more than 40%.

CRM and Artificial Intelligence are actually very powerful combination. It itself is an evolving and developing process which captures and categorizes he whole market.

This is where artificial intelligence comes to the rescue. CRM with embedded AI gives users things like:

  • Predictive lead scoring
  • Forecasting
  • Recommendations
  • Natural language search

The goal with artificial intelligence in CRM is to let AI handle the analysis, and make smart recommendations about a customer or prospect based on all the data about that person the system has collected.

Examples of CRM with AI

The companies have already started using this evolving process in the companies and also implement the same. Some of the examples of the companies using CRM with AI are:


Salesforce:

Salesforce’s AI tool is called Einstein. Billed as a tool that “… is a layer of artificial intelligence that delivers predictions and recommendations based on your unique business processes and customer data.”
Einstein can be integrated into every facet of the Salesforce CRM platform. It will cost businesses an additional $50 per user, per month.


SugarCRM:

SugarCRM has recently launched an AI product called Hint. Their pitch is that with just a name and email address, “Hint automatically searches, tunes, and inputs helpful personal and corporate profile details about your prospect. Results appear in seconds.”
Enabling Hint will cost SugarCRM users an additional $15 per user, per month.


Zoho:

Zoho offers a “conversational AI assistant” called Zia. Similar to the voice assistants built into most smartphones, but focused on CRM, “Zia is here to assist with everything from simple data to complex analytics. Talking to Zia is as simple as chatting with her from the bottom of your desktop screen, or calling her from your mobile app.
Zia Voice is only included in Zoho CRM plans at the two highest tiers, which start at $35 per user, per month.


Microsoft:

No sooner did we publish this post than Microsoft announced new AI and mixed reality business applications for Microsoft Dynamics.

WHAT IS CRM YIELD?


CRM Yield refers to the amount of customer you bring back to the next financial customer that actually consumed your goods or services the previous year.

YEAR YIELD NEW CUSTOMER
2018 37% 63%
2019 41% 59%

In the following table, 37% yield is that of the customers that actually took services in 2017 and due to customer relationship management consumed services in the next year. The same is with that yield in 2019.
Relating the CRM department and merging it with AI is indeed a very difficult task and industries have faced failure, where either they have to remove the AI or totally remove the reasonable spending on CRM department. Businesses have been using AI to boost decision making process. Some examples are online customer support, intelligent personal assistants, or process automation.


Merge:


One of the most difficult tasks is to actually integrate the previously recorded and manually operated data with the current Artificial Intelligence system. One of the best way of transferring and transforming data is to transfer them from Database Management Application. The application actually integrates the current data with the updated AI system.



Following are the ways that transfers and convert your data into AI:
  • Data Transfer to the AI operating system
  • Using Database Management Application and automation anywhere
  • Using Software that interprets data and converts it into AI operated system
  • Digitally creating funnels and transferring data into that

Advantages Of Merging CRM with AI rather than manually operated:
  • Optimized Sales Strategy
  • Efficient Data Management
  • Consolidation of customer confidence
  • Increased customer confidence
  • Better application Development

5 Reasons you need CRM with AI:

  • Gain a virtual assistant.
  • Segment customers.
  • Simplify lead management.
  • Enhance Customer Engagement and Retention.
  • Close more, lose less.

1. Your very own virtual assistant (that won’t ask a million questions).

Customer Relationship Management with AI capabilities will enable your employees to become more productive and efficient. It can help them manage calendars, schedule meetings, make phone calls, take notes, do follow-ups and assist them in every routine manual task.

  • Listening and note-making tools capture all the discussions during your sales meetings. You don’t have to fret over missing any crucial point.
  • Call analytics software from CRM Salesforce records calls and meetings, gathers transcripts, captures time-stamped notes and even highlights references to topics or phrases of specific interest.
  • AI-based calendar management tools set up the meetings automatically and also manage the calendars.

2. Segmenting customers and taking names.
  • Utilizing big data to target a particular set of potential customers instead of a large, broadly defined group.
  • Automated segmentation engine that can create detailed segments and execute targeted campaigns from a single data hub.

3. Simplify lead management
  • AI tools replicate sales agents, acting as the first point of engagement between a lead and organization through emails or SMS messaging. Once the lead is qualified, a sales rep takes it over to close.
  • Search tools generate leads from various mediums whenever a prospective customer shows a buying intention.
  • Predictive analysis that prioritizes accounts and contacts based on their probability to engage and purchase. This helps sales reps to focus on the best and most qualified leads first while building a better pipeline fast.

Enhance Customer Engagement and Retention
  • Parse through online feedback or review submitted by customers and determines their general tone.
  • Predict caller intent, increase case resolution speed and lower the escalation cases through speech analytics

5. Close more, lose less.
  • AI Salesforce gives smart suggestions, elaborate insights and forecasts so sales reps can incorporate these elements into lead management, quotes and sales pitch.
  • AI-driven software puts similar products in a group, optimizes local list prices from sales companies/dealers/distributors, and also considers discount offers, incentives and payment terms to arrive at dynamic and optimized pricing.
  • Both artificial intelligence and CRM systems are here to stay and play a pivotal role in the way we function. A marriage between both of them is the best way to improve the sales intelligence and boost revenue.

THE FUTURE OF CRM INTEGRATED WITH AI

It is estimated by 2021, an additional $394 billion of revenue could be gained from adoption of artificial intelligence in CRM activities. When a company grows, collecting, storing and providing data can become a huge task and for providing ease at such work, AI can turn out to be the best alternative. Businesses have been using AI to boost decision making process.


TECHDDY in the field:

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‘ITS HUMANS THAT CONTROL AI, BUT ITS SOMETHING THATS NOT TRUE’