Augmented Reality has come a long way from science-fiction concept to a science-based reality. Till now cost of augmented reality was so substantial that designer could only imagine of it, but today things have changed and augmented reality is available even on mobile handset. This means augmented reality is now an option available for all shapes and sizes.

Augmented reality is a view of the real, physical world in which elements are enhanced by computer-generated inputs. These inputs may range from sound to video, to graphics to GPS overlays and more.

Augmented reality is a technology that works on computer vision based recognition algorithms to augment sound, video, graphics and other sensor based inputs on real world objects using the camera of your device. It is a good way to render real world information and present it in an interactive way so that virtual elements become part of the real world.

In simple words, we can say that Augmented reality (also referred to as “mixed reality”) is the technique of adding computer graphics to a physical world. A good example of augmented reality is “POKEMON GO” game.

AR is a system that fulfils three basic features:

  • A combination of real and virtual worlds
  • Real-time interaction
  • Accurate 3D registration of virtual and real objects.

Augmented reality – The present significance:

Augmented reality can take you into a new world where the real and virtual worlds are tightly coupled. It is not just limited to desktop or mobile devices only but it includes many more devices of various sizes. Google Glass, a wearable computer with optical head-mounted display, is a perfect example.

Many innovative projects have shown to the world that augmented reality has a very good commercial value and future potential. Large-scale businesses are witnessing the growth of augmented reality and they have planned on developing their upcoming projects using AR.

Real-World Examples

  • AR applications can become the backbone of the education industry. Apps are being developed which embed text, images, and videos, as well as real–world curriculums.
  • Printing and advertising industries are developing apps to display digital content on top of real world magazines.
  • With help of AR, travellers can access real-time information of historical places just by pointing their camera viewfinder to subjects.
  • AR is helpful in development of translation apps that can interpret text in other languages for you.
  • Location based AR apps are major forms of AR apps. Users can access information about nearest places relative to current location. They can get information about places and choose based on user reviews.
  • With the help of Unity 3d Engine, AR is being used to develop real-time 3D Games.

Augmented reality – A future perspective:

  • AR is the future of design. Mobile phones are such an integral part of our lives that they might as well be extensions of our bodies; as technology can be further integrated into our lives without being intrusive (Google Glass) – it is a certainty that augmented reality provides opportunities to enhance user experiences beyond measure.
  • The future will belong to AR when it improves task efficiency or the quality of the output of an experience for the user.

Many technology experts are considering AR as gaining success in almost every field it is used. Almost every issue can readily be solved with the help of augmented reality solutions. When it comes to the development of applications using augmented reality, it is clear that it is providing such good opportunities to delight with the user experiences. By including the use of augmented reality, we can bring more advancement in multiple fields especially considering the future of augmented application development.

The UX designers have already started to work on improving their designs using augmented reality technology trends. This AR technology will undoubtedly give a lot of advantages to UX experts.UX professionals are trying to enhance the abilities of devices to use its advancements in the IT world.

So, this year is fully packed with many surprises waiting to show up with an increase in the current quality, efficiency, and productivity of any object by using AR technology. Brace yourselves to witness the growth of AR technology alone or in combination with virtual reality and artificial intelligence.

A small video presenting the future will increase your inclination towards the whole concept.


To tap this huge market, we need to educate consumers about benefits of augmented reality solutions. At 3Pillar, our mobile development team has developed augmented reality solutions which are available for licensing to clients.