The E-commerce industry is climbing high with an enormous sales figure. Consumers are also highly participating with a great enthusiasm.

Similarly, the digital technology is motivation for the rise of E-commerce businesses. Digital technology is helping the online sellers to sell and promote their products with many advanced and significant tools. The conversion has always been the biggest challenge for online businesses, but with evolving technology, this problem is being tackled efficiently providing a superior customer experience.

E-commerce industry has seen a rise in implementing 3D modeling and its tool to give their user a better experience and drive sales.

As the competition is growing with a great speed, online retailers need to put a strategic visual merchandising practice in place.

With the increasing number of mobile users, retailers need to optimize their sites for them to give better visuals of the produce and boost sales. The techniques like Augmented Reality (AR) and Virtual Reality (VR) are adding more features to visualization technology to give their users a high-quality experience. Though the future is not fixed, still product visualization takes the maximum advantage of these technologies.

3D Product Imaging is a technology that allows to bring in-store experience to online shopping through high-resolution 3D images.A retailer can provide its customers with a graphical 3D product representation that is also interactive and user friendly.

With a 3D View, a customer can choose what part of the object they would like to see. Zoom in or out the product? Rotate the object to get a better view of the product? View it in moving manner? All these features are easily accessible and all thanks goes to 3D imaging.
Some merchants show demo videos that show products in action as a way to improve the online shopping experience, yet according to the recent researches,95% of respondents prefer an interactive 3D representation to video playback.

With 3D imaging, a retailer can provide consumers with a graphical 3D product representation that’s also interactive and can attract the customer towards the particular retailer and his products.In addition, the consumer gets to choose what part of the object they would like to see. In short, 3D imaging could truly revolutionize the market for retailers and e-commerce at large.

Due to recent advancements, creating a 3D view of any product is now a simple three-step process:

  • Shoot the chosen object with a digital camera.
  • Upload the result into the processing platform to get a 3D view; and,
  • Once it’s ready, embed it into anything you wish, be it a website (desktop or mobile version) or 3D/augmented reality/virtual reality application.
  • Now it’s also possible to create 3D images of objects that previously presented obstacles, such as those that are black, glossy or shiny.

For example, luggage retailer Samsonite is now making online product displays as realistic as possible with 3D product imaging. In fact, online retailers of larger, tactile items (such as luggage) are turning to 3D visualization tools to help online shoppers get a better sense of a product’s physical dimensions, shape and materials.

Jewellery brands make sure not to be left behind when it comes to 3D imaging technology. Guerin Joaillerie, a premium jewellery brand in Europe, turned to 3D visualizationto capture product features that make jewellery difficult for other solutions to portray, including the sparkle of gems and glitter of metal, transparency, reflections of light, and unusual design.

The technological innovation like Product Visualization has made the E-commerce retailers to showcase their saleable in immersive detail giving a real-life experience to their customers.

Product Visualization or 3D Modelling is a technology to provide a realistic visualization of the product or architecture.

Visuals have the potential to interact, engage and drive the emotions of a user in a significant way.


  • 3D Modeling: The Changing Face of Product Presentation
  • High-Resolution
  • 360 Degree Product View
  • Visual Interactivity
  • Realistic and Easy Visualization
  • Adapts to Marketing Trends Quickly
  • A Better User Experience can Boost the E-commerce Sales
  • A Close Feeling and Sense of Ownership of the Product
  • Explore Options
  • Able to Make a Refined Choice
  • Credibility of the Product
  • Personalized Shopping Experience


  • Use 3D Imagery to Create a Rich Visual Story
  • Create Cut-Out Shots
  • Easily Re-Brand Product Lines without Starting a Studio Session from Scratch
  • Use High-Quality 3D Rendering to Highlight Small Details
  • Create Eye-Catching Visuals for Use on Social Media Platforms
  • Use Variations on a Simple Set of Computer-Generated Models to Poll Prospective Consumers
  • Provide Animations, Panoramic Views, or Virtual Tours
  • Offer a Wide Variety of Customizable Styles and Options
  • Use 3D Rendering to Increase Consumer Knowledge


  • Enhances & Improves Visual Communication
  • Cost Effective
  • Easily Show Concepts and Options for a Project
  • Precise and Accurate Renderings
  • Easy to Distribute
  • Virtual Reality
  • Virtual Centers
  • Easily Marketable and Shareable
  • Catch Problems BEFORE Construction
  • Set Projects Apart from Competition.

“3D is the technology that allows us to be innovative and differentiate from our competitors and we are seeing stronger customer engagement.